Multimodal Theory and Methodology

Multimodal Theory and Methodology
Title Multimodal Theory and Methodology PDF eBook
Author Sigrid Norris
Publisher Routledge
Pages 98
Release 2020-02-18
Genre Language Arts & Disciplines
ISBN 1000041840

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This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.




Multimodality in Practice

Multimodality in Practice
Title Multimodality in Practice PDF eBook
Author Sigrid Norris
Publisher Routledge
Pages 248
Release 2012-05-22
Genre Language Arts & Disciplines
ISBN 1136622322

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In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.




Analyzing Multimodal Interaction

Analyzing Multimodal Interaction
Title Analyzing Multimodal Interaction PDF eBook
Author Sigrid Norris
Publisher Routledge
Pages 190
Release 2004-06-10
Genre Foreign Language Study
ISBN 1134333870

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A practical guide to understanding and investigating the multiple modes of communication, verbal and non-verbal. Sets out clear methodology to help readers conduct their own analysis and includes many real examples.




The Routledge Handbook of Multimodal Analysis

The Routledge Handbook of Multimodal Analysis
Title The Routledge Handbook of Multimodal Analysis PDF eBook
Author Carey Jewitt
Publisher
Pages 0
Release 2016-09-19
Genre Communication
ISBN 9781138245198

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"The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.




Multimodality

Multimodality
Title Multimodality PDF eBook
Author Gunther R. Kress
Publisher Taylor & Francis
Pages 234
Release 2010
Genre Language Arts & Disciplines
ISBN 0415320607

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Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.




Multimodal Studies

Multimodal Studies
Title Multimodal Studies PDF eBook
Author Kay O'Halloran
Publisher Routledge
Pages 291
Release 2012-05-22
Genre Foreign Language Study
ISBN 1136811176

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The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in multimodality, scholars, teachers and practitioners are on the one hand uncovering many different issues arising from its study, such as those of theory and methodology, while also exploring multimodality within an increasing range of domains. Such an increase and range of interest in multimodality heralds the emergence of a distinct multimodal studies field: as both the mapping of a domain of enquiry, and as the site of the development of theories, descriptions and methodologies specific to and adapted for the study of multimodality. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors aim to show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality; while characterizing specific works as tending to some degree towards one or other of these main areas of focus. Such a characterization is seen as part of a move towards the identification and thus development of a distinct field of multimodal studies.




Multimodality in Writing

Multimodality in Writing
Title Multimodality in Writing PDF eBook
Author Arlene Archer
Publisher BRILL
Pages 331
Release 2015-06-29
Genre Language Arts & Disciplines
ISBN 9004297197

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This volume offers the readers a diversity of insight into how multimodality works in texts, and the effects different modes have on generating and understanding meaning.